Showroom interior designing can be an intimidating task as it entails creating that perfect amalgam of aesthetic, functional, and marketing elements. To create a space that is visually appealing, and at the same time easy to use and access for a customer (eventually resulting in increased footfall), it is imperative to hire professional Delhi interior designers. With in-depth expertise and a team of thorough professionals, Ansa Interiors is well equipped to take care of all your showroom interior designing needs.
Read on to know more about what goes into creating a showroom design that leaves an impact!
1. Make the ‘brand name’ the centre of attraction
Branding plays a pivotal role when it comes to showroom interior designing. The more prominent the brand name displays, the better the chances of having repeat customers.
Place or display the brand logo in showroom areas that have maximum visibility.
It is a well-known fact that humans are highly likely to remember what they see with their own eyes. Having your brand name and logo shine throughout the premises will create a lasting impression on the minds of your consumers, and keep bringing them back to you for more business- just what the doctor ordered for any salesperson!
2. Plan the layout according to the product
As simplistic as it sounds, choosing and planning a showroom layout as per your product offering is highly critical to the success of your business. For instance, a footwear store without enough seating spaces for the customers to sit on and try different pairs of shoes could be a potential disaster. The same holds true for an apparel showroom, sans any trial rooms. As one of the leading interior designers of Delhi NCR, we help you plan and conceptualize a layout based on your product.
Time is of essence in showroom interior designing. Facilitate the free flow of customers at different checkpoints- outside trial rooms, at the billing counters, within product aisles, and so on and so forth.
Keep the waiting time to a minimum while giving your patrons enough room and time to look at your products and make their buying choices.
3. Choose modern displays
Shun the traditional bulky shelf displays for unique and inviting product displays that the contemporary customer just cannot ignore. Anything that helps you optimize the utilization of space is highly recommended. To quote an example, use tiered hangings to display products (without using excessive space).
Likewise, hanging a couple of products on the wall is a great way to catch the attention of your customer with the least effort. The idea is to mix and match and come up with a set of displays which can showcase maximum products while making the best use of available displays.
4. Go for colours that complement your product
As with the layout, the choice of the colours to be used for the walls and ceilings will depend on the product that is on display. Let us take an apparel showroom as an example once again. With multiple hues in different shades making a statement when it comes to clothes, go for neutral colours or the traditional whites- they will provide a backdrop against which the items in your store can be viewed distinctly and clearly. For a jewellery store, dark and deep tones will work better as they will help the centre of attraction here, the jewellery, to shine in all its pristine glory and glamour.
5. Use different lighting elements
A great showroom design is built on a solid foundation of multiple lighting sources. Remember that one-dimensional lighting can really kill the vibe of your showroom. So for window displays and featured products, use a combination of pendant lamps and bright lighting. It will help draw the attention of the customers where it matters the most.
Accent lights can be used on the walls to elevate the vibe of your showroom. As for the trial rooms or seating areas, conventional lighting works best as it will help your customer get a clear view of what he or she will potentially buy in the next few moments.
6. ‘Promote’ as much as possible
Every item that you are selling in your store has to be out there for the customer to see and consider as a potential purchase. Creating an impressive ambience but not letting the products do the talking will be a huge waste of effort. The vibe and atmosphere is just one part of the job done well. Incorporate signage, both print and digital, to show your customers what all they can avail as part of their store experience. Highlight sales and discounts that are on at any given point in time. We help you decide on the placement of signage appropriately. We also help you in procuring them so that you do not waste any time, and can solely focus on the personality you want to establish through your showroom interior designing project.
7. Focus on the small but significant things too
Besides the above, there are a host of small yet significant design elements that can create an impact when it comes to showroom interior designing. Music is one such element- science has proven time and again that there is a positive connection between store music and the retail behaviour exhibited by customers. Other than that, a statement piece of art can do wonders to the overall vibe and experience. Whatever you choose to do, remember that ‘less is more’, and a neat and clean space with all the functionality on offer will work in the best interests of all the stakeholders involved.
To avail all this, and much more, get in touch with Ansa Interiors today for all your showroom interior designing needs. We guarantee a hassle-free experience right from the planning phase up to the execution part of it. Click here to book your consultation!